Coffee Essay Example | Topics and Well Written Essays - 750 words

Coffee - leaven ExampleOne study that significantly highlights the growth of the US chocolate industry was cited in the term written by H. Holmes. (2004) According to Holmes, specialty cocoa consumption has risen from 9 percent in 2000 to 16 percent in 2004. Every day, more than half of the adult population drinks burnt umber, 108.9 million people. The joined States accounts for 52 million of those coffee drinkers. (2004) More importantly, Holmes cited various data that helps define the current state of the US coffee market. For one, Holmes pointed out thatEven though 75 percent of the cups of coffee brewed daily are consumed at home, 66 percent of Americans buy their coffee outside of their homes. The Specialty Coffee Association of America report at the end of 2003 that the total number of sell coffee condescends in the country had reached 17,400 or 4% more than in 2002. The market size of coffee grew from $7.53 billion in 1999 to $8.96 billion in 2003 (Holmes, 2004). much( prenominal) findings transforms to wonderful prospects for current and future coffee establishments much(prenominal) as the Coffee community. What such data factor is that Americans are very likely to purchase their coffee drinks from coffee shops rather than make them at home. Also, it was pointed out in the same article that coffee bar patrons are younger, more affluent, and educated and are 22 percent more likely to be aged 18-24. This means well for the Coffee Connection in the beginning because majority of the people in the inner city campus targeted by the said establishment fall amongst the said age range.In another study conducted by the research group Data monitor lizard of the US Coffee Industry, several significant findings were made. According to the said study, Prepared coffee sales celebrate to outpace packaged coffee sales, becoming more widely available than ever before. Prepared coffee is not only driving growth in foodservice channels, but in retail channe ls such as convenience stores as well. What this translates to is that consumers are more inclined to purchase coffee prepared in various establishments such as coffee shops and convenience stores rather than buy packaged coffee drinks. such(prenominal) findings goes well for prospective coffee shop owners. Also, the said research found that contempt the rising prices of coffee brought about by the dry weather in coffee growing regions and damage from natural disasters such as Hurricane Katrina, the retail coffee market remained elastic all through out the said increase. This, again, translate to good prospects for future coffee shop owners as it means that the consumer market continues to drink coffee despite of the increase in price.Another article that has significant bearing on the establishment of Coffee Connection was written by Alex Fisenko (2006). In his article, Fisenko pointed out that there is a bright future that lies ahead for coffee shops, even the small and independe nt establishments. Basically, Fisenko asserts that The single most important factor for the success of a retail coffee business is the location (2006). The amount of sales and profit generated by a coffee shop depends greatly on the location chosen for it. Furthermore, Fisenko pointed out that independent coffee shops should not be deterred by the large-scale coffee chains as these establishments concentrate on the larger